ELECTRONIC ARTS Hong Kong | News - Blockbuster Franchise - Need For Speed Prostreet

Blockbuster Franchise - Need For Speed Prostreet

14th Nov 2007

Electronic Arts Inc. (NASDAQ:ERTS) announced that Need for Speed™ ProStreet ships to retailers today in North America. The game will ship in Europe from November 22 onwards. Need for Speed™ ProStreet takes the popular Need for Speed franchise in an all-new direction and gives it a street racing edge that ups the ante on every level. The game delivers something completely new by taking gamers to the highest level of street racing where the competition is fierce, the cars are hot and the races span the world. Experience the thrill and intensity of driving the most anticipated street racing cars that have yet to hit the North American market including the 2009 Nissan GT-R, the 2008 Porsche 997 GT2 and the 2008 Mitsubishi Evo X. Need for Speed ProStreet is your ultimate taste of the chaos and unbridled adrenaline sweeping street racing culture.

In Need for Speed ProStreet, gamers must prove they have the racing mettle to dominate the competition. Design and customize cars, face-off in iconic locations and battle in four distinct racing styles – grip, drag, drift and the all-new speed challenge. The competitive is further amplified online with the introduction of a unique social feature that allows gamers to compete against their friends and rivals across the world without the need to be online at the same time*.

Need for Speed ProStreet is an all-new racing experience. The atmosphere is electric – complete with energetic crowds, photo-realistic vehicles and billowing smoke – all designed to embody the pressure and intensity of the gladiatorial challenge known as Show Down. An all a new procedural damage system will have cars scratching, denting and crumpling differently with every driving mistake. Need for Speed ProStreet is the realization of the intense rivalry, raw power, and visceral aggression that embodies street racing culture.

Need for Speed ProStreet is developed by EA Blackbox in Vancouver, British Columbia and will be available for Xbox 360™ video game and entertainment system, PLAYSTATION®3 computer entertainment system and the PC for a MSRP of $59.99. It will be available on the Wii™ for a MSRP of $49.99 and on the PlayStation®2 computer entertainment system and Nintendo DS™ for a MSRP of $29.99. For gamers on the go, they can download the mobile platform for a MSRP that starts at $2.99. The game will also ship for the PSP® (PlayStation® Portable) handheld entertainment system early next year. The game is rated E10+ by the ESRB and 3+ by PEGI. More information can be found at http://www.needforspeed.com Press can download assets at http://info.ea.com

*PLAYSTATION 3, Xbox 360 and PC versions only. INTERNET CONNECTION required. See product pack for additional details.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com

EA, EA SPORTS, EA SPORTS BIG, POGO, and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. ’Nissan’ and the names, logos, marks and designs of the NISSAN products are trademarks and/or intellectual property rights of NISSAN MOTOR CO., LTD. and used under license to Electronic Arts Inc. Porsche is a registered trademarks of Dr. Ing. h.c. F. Porsche AG. Licensed under certain patents. Mitsubishi, Eclipse, and Lancer Evolution names, emblems and body designs are trademarks and/or intellectual property rights of MITSUBISHI MOTORS CORPORATION and used under license to Electronic Arts Inc. “PlayStation”, “PLAYSTATION” and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately). Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.